During this season when so many dollars are being spent on soliciting your charitable giving, I just want to encourage you to prefer your local church. I understand your church probably does not have a marketing agency designing web promotions, billboard, and television ads to encourage you to give. Most churches do not spend money on graphic artists selecting emotionally moving pictures to encourage you to give. And most churches do not even spend funds to send you Christmas pictures. But research has shown that local churches are the most accountable with expenditures, most effective at actually impacting a community for good, and more focused on providing goods and services to their communities per dollar spent than any other type of group.
Certainly many organizations are doing good work, and we thank God for the good that’s done through all charities, but often we take our local churches for granted.
I know that we go to a variety of styles of churches, or maybe none at all. Research shows that the variety of churches in a community helps the community even more, because more people (with varying preferences) are served. Churches facilitate volunteerism more than any other type of charity, thus maximizing impact. Churches also provide multi-generational services, providing a family dynamic that few other charities have. And churches, of course, promote Christ and His Word, where many others are forbidden to do so, or choose to minimize the Gospel because they fear offending those who are not believers.
Communities with strong local churches are very different than communities with no churches. Churches are important. So please remember your local church when giving this season, and if you don’t go to one, send a gift to a local church. It’s a good investment.